One important question to ask yourself when developing any new business idea or website is this: What’s going to make my visitors come back for more?Finding the answer to this question is essential for success on every level.
A long term profit strategy requires a solid understanding what drives your visitors to return to your website repeatedly. And what makes them want to recommend your website to others.
Think of it like a restaurant. Imagine visiting it for the first time. It’s quite easy to pinpoint what makes you want to return to it. Some of these factors include the taste of the food, the prices, quality of service, ambiance and the type of people who frequent the place as well. If it is crowded and exciting or quiet and dull.
When combined together, these elements make you decide whether or not to return for another visit. If you experienced bad food, horrible service and a high priced menu, you would probably not visit the restaurant again or recommend it to others.
If you had great food but bad service and reasonable prices, you might still return to the restaurant one or two more times, to satiate your culinary desires.
The Difficulty in Satisfying All Your Visitors or Customers
While you can clearly identify the factors which provoke you to accept or reject a restaurant, it is considerably more difficult to second guess the intentions of visitors who arrive in hordes daily to your website or online storefront.
How do they prioritize the factors which encourage a repeat visit? What makes them linger? What makes them click away? It’s essentially impossible to understand how every visitor thinks or feels about your site.
There will be some who find your website amazingly useful and others who will find incredibly dull and redundant. Everyone has different levels of knowledge and its difficult to consistently write for some and still please everyone else.
So what do you do? If it was up to me, I would cater to the masses by producing products or content which receive the most attention. String them along and build your audience size. Gradually introduce content that builds on what they already know or are familiar with.
The means producing layers of information: primers for newbies, budget design services, popular souvenir products. Move up the scale and you’ll have handbooks for advanced users, design consultations and vintage collectors items.
Eventually the critical mass you’ve developed will allow you to split into smaller, specialized niches or fulfill the needs of specific customers through a specific section of your site. It’s easy to put up another sub-domain or directory to re-capture focus.
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